Why do they not heat food over 42º in raw food?

Heating food above 42 ºC causes enzymes to begin to die, destroys nutrients and vitamins and alters the natural metabolic structure of the food. To be frank, this takes out the whole point of eating fruit and vegetables in the first place.

What is cold-pressed?

Cold pressing is the process of extracting nutrient-rich juice from fresh produce by using a hydraulic press. The term “cold” refers to avoiding heat during the extraction process. Fruits and vegetables are coarsely shredded and hydraulically pressed through bags. This means minimal generation of heat and thus minimal oxidation and maximal retention of nutrients. The juice is made from the freshest and highest quality produce we can get and stays alive throughout the production process.

Does juice leave a lot of waste? How do you use the pulp?

Because we extract all the juice out of fruits and vegetables, we are left with a lot of pulp. Not just any pulp, but high quality organic fruit and vegetable pulp. This is perfect for fertilizer, as addition to the diet of livestock like pigs and for instance to make paper. So that’s what we aim to do, making our printout materials on our own pulp as much as possible and working together with organic farmers to give our pulp back to the soil.

Why don’t you use glass bottles?

At the moment, plastic is the most environmentally friendly option we can choose. It needs fewer resources to create, fill, ship and distribute than glass. We use PET #1 plastic because Polyethylene terephthalate (PET or PETE) #1 does not leach, it’s considered the safest choice for single use plastic. Also, this type of plastic is the most efficient type for recycling. It’s much lighter than glass, so we have to use less fuel for transport and you will have less weight to carry, glass is up to nine times as much weight than plastic.