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January 2020

Cold Press – What is it?

Lets face it, there are a lot of companies producing a lot of juice. What makes Juice Brothers juice so good? The answer lies in the cold press juicing process. There are three main ways to extract juice from fruits and vegetables: cold press, centrifugal and single auger. This post will break down the differences between the three, and show you why cold pressed juice from juice brothers is the best!

1. Centrifugal: Centrifugal juicers chop up the fruit or vegetable with a flat cutting blade, very similar to a blender. It spins the produce at a very high speed to separate the juice from the pulp. The juice is extracted by the sheer power of centrifugal force (hence the name).
2. Single Auger: Single auger juicers have a single gear, or auger. This type of juicer breaks up fruit and vegetable fibers and plant cells. Produce inserted into the juicer is ‘chewed’ up by the auger, pushing the produce forward, while tearing and meshing it into a paste and pushing it through a stainless steel strainer to separate the juice from the pulp.
3. Cold Press: Cold pressed juice uses a hydraulic press to extract juice from fruits and vegetables. The first stage is to shred the fruits and vegetables into a pulp. The second stage is the hydraulic press, which exposes the shredded produce to extreme pressures between two plates. This pressure causes the juice / water content from the produce to drip into a collection tray.

Cold pressed juice has a higher nutritional content than other juices because No additional heat or oxygen is used in the process, meaning that no nutrients are lost in the heat of traditional pasteurization.
So there you have it! Juice Brothers’s clean, refreshing flavors are due to the cold pressed extraction process, and are not just delicious, but better for you than other juices in the market. Grab one today!